Beloved, let us love one another, for love is from God, and whoever loves has been born of God and knows God. Anyone who does not love does not know God, because God is love. In this the love of God was made manifest among us, that God sent his only Son into the world, so that we might live through him. In this is love, not that we have loved God but that he loved us and sent his Son to be the propitiation for our sins. Beloved, if God so loved us, we also ought to love one another. No one has ever seen God; if we love one another, God abides in us and his love is perfected in us.By this we know that we abide in him and he in us, because he has given us of his Spirit. And we have seen and testify that the Father has sent his Son to be the Savior of the world. Whoever confesses that Jesus is the Son of God, God abides in him, and he in God. So we have come to know and to believe the love that God has for us. God is love, and whoever abides in love abides in God, and God abides in him. By this is love perfected with us, so that we may have confidence for the day of judgment, because as he is so also are we in this world. There is no fear in love, but perfect love casts out fear. For fear has to do with punishment, and whoever fears has not been perfected in love. We love because he first loved us. If anyone says, "I love God," and hates his brother, he is a liar; for he who does not love his brother whom he has seen cannot love God whom he has not seen. And this commandment we have from him: whoever loves God must also love his brother.1 John 4:7-21
One of our greatest needs as human beings is to be loved. We all need love. We need to know that we are important to somebody, that somebody truly cares about us, wants us, and accepts us unconditionally. When we doubt that we are loved, we may develop unacceptable behavior patterns to compensate for it. We all need to know that somebody loves us.
The good news from God's Word is that somebody does. To know Him is to find release from the crippling effects of feeling unloved. Twice the Apostle John categorically stated that God is love (1 John 4:8,16). Love is one of the warmest words in the English language, and that God is love is one of the most sublime, uplifting, and reassuring truths known to mankind. Love is His nature. It is not merely a friendly attitude He projects. It is the essence of His being. He is always going to act toward us in love because He cannot do otherwise. Love is the way He is.
Knowing the God of love can help to make us more loving and giving persons. Not only will getting to know Him more intimately cause us to become more like Him, but resting secure in the assurance that He loves us will keep us from making demands of others and free us to reach out unselfishly and minister to them for their benefit alone. It is vitally important that we understand how much God loves us.
Not only does God's love motivate Him to give, but it motivates Him to give when it costs Him dearly. That too is different from our love. We hesitate to do anything for others that will cost us too much or inconvenience us too greatly. But God's love cost Him the very best that He had—His only Son. That is the message of the greatest love text in the Bible: "For God so loved the world, that He gave His only begotten Son, that whoever believes in Him should not perish, but have eternal life" (John 3:16). God's giving His Son involved more than merely allowing Him to leave Heaven's glory and enter earth's history. It meant allowing Him to die in our place and pay the awful debt of our sins. God proved His love conclusively and irrefutably by sending His Son to the cross as an atoning sacrifice for our sins (Romans 5:8; 1 John 4:9-10). That is sacrificial love.
Whenever we are tempted to think that nobody loves us, we need to think of the cross. Jesus bore that shame and suffering because He loves us. He values us so highly that He was willing to make the ultimate sacrifice to secure for us eternal joy. That is the epitome of love. Knowing Him intimately will motivate us to make some sacrifices for the good of others—for our spouses, our children, and other members of the body of Christ. It will help us give up what we want in order to minister to their needs.
When some people hear that God's love is self-giving, sacrificial, unconditional, eternal, and infinite, they get the idea that it is merely soft, sloppy sentimentality, that God is an indulgent Father who gives us everything we want and conveniently turns His head the other way when we sin. But that is not the case. Everything God does is done in the totality of His being, so His love must always be consistent with His other attributes. Since God is holy, then His love must be a holy love that encourages holiness in those loved.
Look for evidences of God's love for you all throughout the day, and remind yourself often that you are the object of His endless love.